Chapter Four Post

Facebook's Vanilla New Logo Is About Business, Not Design | WIRED

When looking at the content that is in chapter four of "Essential of Social Media Marketing," the section of text that I want to take a deeper look into is the part that reads, "when it comes to posting content on social media, many expert recommend following the social media rule of thirds, which states that 1/3 of the content should promote the business; 1/3 of the content should be shared from other businesses, industry leaders, news articles, or other pages; and 1/3 of the content should be based on personal interactions with employees, customers, and followers on social media." I think this section of text is a great example of how Facebook should be used when running a business.

I really enjoy following and supporting small businesses because being from a very small town we have so many locals that have their own shops and rely on it for their income. Facebook has become a huge location where people are posting about their businesses and posting upcoming events. I think that when using social media as a business it is very important to make sure that you are engaging with your customer but in addition posting about your business. Running a social media page for a business can be hard because with the lack of knowledge of what to post, you are running in circles trying to figure out what is appropriate to share and post on a business account.

It is important to share what other businesses, industry leaders, or other pages because it is showing that you are staying engaged in what others are doing. This shows that you are an active member of the community and other businesses will support your business as well. Lastly, making sure to promote your business but not flooding the feed of others with the content is a very important rule. Posting about your business is very important to make sure that customers know what upcoming events are coming up and keeping them up to date. On the other hand, posting too much will make your customers annoyed with the constant posting. Facebook is a great resource to have when running a business but it is also very important to know how to use the account.

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