When looking at the content that is in chapter seven of "Essential of Social Media Marketing," the section of text that I want to take a deeper look into is the part that reads, "today Snapchat helps businesses reach a unique audience, raise brand awareness, increase consideration, and drive action. Using Snapchat will not only increase a brand's "cool factor," but, as indicated, it is also a great way for businesses to reach a younger demographic as this is the social network where high school and college students are hanging out. Snapchat is also a great platform for interacting and developing relationships with followers on a one-to-one basis with the ability to send snaps, direct messages or live video calls to individual Snapchat users." Snapchat is an app that if used correctly can have many benefits that businesses can take advantage of.
When looking at the app of Snapchat as a whole, at the start there were not many ads but now there are ads that are posted all of the time. One of the things that stands out about the ads on Snapchat is that you can go to your setting and fill out a form that you can fill out to show what ads you would like looking at. I think that this helps Snapchat and businesses because they are showing ads that you would be more inserted in. I think that this really works for Snapchat because they are showing you things that you are more likely to open and possibly buy. Ads are shown a lot on Snapchat, between when you are opening friend stories or companies can create their stories to promote their business.
Another feature of Snapchat that I think is very unique is the fact that businesses can make filters that you are able to put on your face that will sponsor the company. These are used by many people in the younger generations because they are fun to use because they will do funny things to your face but they are also an ad at the same time. At the same time, there are filters that show up after you take your picture that will also be an ad. I think that this is a really smart way for companies to get their name out to many people. So many people use Snapchat everyday, so these types are getting viewed by many others so it is a great platform for advertising. Snapchat will be an app that will continue to grow because it is a simple and fun way to send pictures to your friends. As the app grows, businesses should jump on the opportunity to use this platform as a way of getting information out about their brand.
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