Blogs, Vlogs, Podcasts, and Webinar

In the world that we live in now, ways of communicating are changing more than ever. Blogs, vlogs, podcasts, and webinars are becoming more common ways of getting information out and promoting businesses. While old ways of advertising are still very popular, there are so many different ways of getting out information that have yet to be discovered.

The growth of vlogs in the recent years have changed the game of adverting. A vlog is blog that is in a video format. Vloggers, will take viewers on their everyday activities in a more personal way over traditional blog. YouTube has created a platform that allows vloggers to post to their followers and make money off of the adertisements that go with the videos they are posting.

Vlogs are a great way for businesses to show ads or get promotions in the videos from the vlogger. In the beginning of the vlog, there will be an ad that will get played, these ads are a way for businesses to get their name out because they have to watch the ad before the video. Much of the time, you want to talk to vloggers that post content that is similar to your company. This will have the viewer interested in the ad that is getting played and will maybe even interact with what they are seeing. Additionally, ads play throughout the videos and the same rule should apply, have ads that the viewer will be interested in. This will create more of an interaction with your company.

A huge way that businesses get money is through paid promotion with the vloggers. This is when the vlogger will promote a product in the vlog. This will get the name of the product out for many people to see and also the vlogger is talking about how they enjoy using the product. When businesses ask vloggers to have a promotion in their video they sometimes give them a discount code for their viewer to use on the product. Discount codes really help encourage the viewers of the vlog to buy the product. Vlogs have become a great way for businesses to promote their business and buy their product.

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