Syd's Stories

Fifteen long weeks later, the journey of exploring the content in "Essentials of Social Media Marketing" has come to an end. I think that I have been able to learn so much out of this text book that will help me in years to come. Right now, after I graduate I want to become a social media coordinator and I think that this class was a great start for learning more about social media. I really enjoyed how we learned about each of the different platforms and talked to influencers and how helpful they can be for businesses.  When I think of social media, I think of the posts that I make or my friends. I have never considered all of the work that happens when a business wants to post something. There are so many different aspects of making sure they are getting to the right audience to engage with the post. These are so many important things that need to come together to make sure the post is perfect. Additionally, I think one of my favorite chapters to write about is the influenc

With the semester coming to a close, Alpha Xi Delta wanted to have one more event to give back to the community. All of the money that we have raised this year is going to the Ada School District to help fund new programs, supplies, and give the teacher a gift for all of their hard w ork. Each year, Alpha Xi throws a male beauty pageant called Xi Man. There are three different parts of this competition, walk, talent, and question. This year, I was able to help my two littles sponsor a boy, Trey, who was in the competition.  To start off, everyone who is competing will dress up in their suits and walk down the stage. They will give background information on the boys so all of the viewers are able to learn more about them. This year, we were able to get 15 boys' to participate which is the most we have ever had! One by one they would walk on the stage giving their best pose. This was so much fun to watch because all of the boys were gettin so into it.  After they were all giving thei

Social media influencers have a significant impact on the success of a business. A social media influencer is a person who holds influence over social media. While using influencers have always been used for brands, with the use of social media, it is able to reach more people. Large and small brands are now budgeting in money to use influencers because of the impact they can have. Influencer marketing is the fastest method to attract new customers.  There are many different aspects that make a good influencer, one of them is the reach. Reach is the quantity of people whom an influencer is able to deliver a message. While many times, influencers have millions of followers, this doesn't always have to be the case. Many times, smaller influencers are able to reach out and connect with more people and get the product name out to potential customers. Making sure that you are active on your platform is also very important to being a good influencer. The best influencers are making sure