Skip to main content

Influencer Marketing with Social Media


Social media influencers have a significant impact on the success of a business. A social media influencer is a person who holds influence over social media. While using influencers have always been used for brands, with the use of social media, it is able to reach more people. Large and small brands are now budgeting in money to use influencers because of the impact they can have. Influencer marketing is the fastest method to attract new customers. 

There are many different aspects that make a good influencer, one of them is the reach. Reach is the quantity of people whom an influencer is able to deliver a message. While many times, influencers have millions of followers, this doesn't always have to be the case. Many times, smaller influencers are able to reach out and connect with more people and get the product name out to potential customers. Making sure that you are active on your platform is also very important to being a good influencer. The best influencers are making sure that they are staying active because this will help them stay fresh in their followers' mind. 

Another aspect of being a good influencer is your credibility. Credibility is the level of trust given by followers based on the perceived knowledge or expertise of the influencer. One of the many important roles of the influencer is to make sure they are able to sell the product to the viewers. They must be able to explain what the product is in a clear and convincing way that makes the audience want to buy the product.  Also the influencer has to make sure that they are being engaging with their followers. It is important to make sure the people who support you are getting acknowledged. There are many important aspects when it comes to being an influencer. You want to make sure that your followers are staying happy but at the same time making sure you are able to sell the product. 

Labels:

Comments

  1. DannyDecember 5, 2021 at 11:24 PM

    That’s a really good point about smaller influencers having stronger connections with their followings. When I read this chapter I had thought about smaller influencers being useful because they can be more targeted than larger influencers. In order to get a million followers, you have to appeal to a million unique people, so you will have a much wider variety of followers. To get a couple thousand followers, you can be much more niche, since you will have a smaller variety of followers.

    ReplyDelete

Post a Comment

Popular posts from this blog

Christmas Formals

Each year, Alpha Xi Delta hosts their Christmas formals which is one of the nicest events that we throw in the fall semester. This allows everyone in the chapter to get all dressed up and spend time with each other. This year, we were able to bring dates with us so I brought Megan. Megan knows a lot of the girls in my sorority because a couple of our friends are in the chapter so it was super fun to hang out with everyone. We started getting ready for the formal a couple hours before it started so before people could come to my house to take pictures and hang.  After some time, we all headed to the event and it was so much fun! When we first went there, we spent 30 minutes taking pictures of the different backdrops that they had set up. It was nice to have different options and fun to take pictures with everyone in the chapter. After some time, we went back upstairs and got hot chocolate and sat at the tables. Everyone talked for time and caught up with everyone else. Once everyone was
3 comments
Read more

Welcome to Ada!

While I was just home last weekend, my parents wanted to come up for the weekend. One of the main reasons for them coming is Megan's parents were also coming up and this would be the first time they have met. We wanted to have a tailgate for the football game with them to get to hangout with all of our friends. In addition to hanging out with Megan's parents, my older brother and I surprised my parents by driving down to The University of Cincinnati to pick up my younger brother,  Aiden.  They haven't seen him since leaving for school so we thought this would be really cool for him to join us this weekend. When my parents saw Aiden, they were shocked. They had no idea that we were going to pick him up for the weekend. This made this whole weekend that much more fun!  We all got the our tailgate location in the late morning. The parents set up all of the food that was made and everyone enjoyed each others' company. A lot of Megan and I's friends showed up to socializ
1 comment
Read more

Unexpected Visits

Ohio Northern is an amazing school but freshman year, my best friend, Kendyl transferred halfway through the academic year. She was unhappy on campus and knew that the best thing was for her to leave. I supported her knowing that Ohio Northern was not the place for her anymore but ever since, I felt like a part of me is missing. Throughout the remainder of the year, Kendyl and I would FaceTime at least once a week, as this was the best way to stay in touch and feel connected to each other.  Sophomore year came around and I was really struggling. I did not enjoy my major and was having minor roommate problems. Kendyl recognized that I was miserable and asked what she could do to help me feel better. I conceded that a weekend visit would really help. At first she did not think she would be able to, but after some convincing she made the trip. This was the best weekend I had all year! Whenever we are together, we always have the best time. Laughing the whole time, there is never a dull mo
1 comment
Read more